
Chris Paul & Stephen Curry Rank in the Top 5 for the NBA Best Business Investments.
New data reveals the top NBA stars leading the way in investments, looking at the public figures who are making the greatest impact on the global financial stage.
Stars like Baron Davis, Kevin Durant, and Andre Iguodala lead the list, investing in various industries and businesses worldwide.
As the US entrepreneurial ecosystem continues to boom, celebrity investment is more than just a financial contribution – it’s shaping trends, boosting visibility for emerging businesses, and offering mentorship that can transform companies. Our data also used the social listening tool Brandwatch to analyze the public sentiment around these celebrity investors, adding fresh insight into their influence.
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Chris Paul’s ranking found:
Based on publicly disclosed investments sourced from Crunchbase*, the startup and investment database, this ranking highlights the celebrities actively shaping the world of business and entrepreneurship.
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Additionally, the experts utilized Brandwatch***, an online sentiment analysis tool, to assess public perceptions and ensure that these investments are backed by celebrities with a positive public reputation.
Here are the Top 20 NBA Investors:
Rank |
Name |
Number of investments |
Online Positive Sentiment (%) |
Online Negative Sentiment (%) |
1 |
Baron Davis |
54 |
10 |
12 |
2 |
Kevin Durant |
50 |
12 |
13 |
3 |
Andre Iguodala |
22 |
10 |
21 |
4 |
David Stern |
20 |
6 |
37 |
5 |
Chris Paul |
19 |
9 |
17 |
6 |
Matthew Dellavedova |
18 |
3 |
14 |
7 |
Stephen Curry |
16 |
11 |
11 |
8 |
Michael Jordan |
12 |
13 |
17 |
8 |
Kevin Love |
12 |
46 |
16 |
9 |
Carmelo Anthony |
11 |
11 |
13 |
9 |
Pau Gasol |
11 |
10 |
9 |
10 |
LeBron James |
10 |
12 |
15 |
10 |
Paul George |
10 |
10 |
17 |
11 |
Klay Thompson |
9 |
9 |
15 |
12 |
Shaquille O’Neal |
8 |
7 |
9 |
12 |
Russell Westbrook |
8 |
7 |
9 |
13 |
Thaddeus Young |
7 |
9 |
11 |
13 |
Shane Battier |
7 |
9 |
12 |
14 |
Giannis Antetokounmpo |
6 |
6 |
7 |
14 |
James Harden |
6 |
9 |
16 |
Kevin Durant, who currently plays for the Phoenix Suns ranks second. The Suns star who has won two NBA championships has invested in a total of 50 companies his latest investment was a Series A investment in Zelus Analytics on October 17th, 2023.
Andre Iguodala ranks third with 22 investments. His positive sentiment is 10%, while his negative sentiment is 21%. His latest investments included debt financing for a company called Shef, which offers a delivery service for homemade food delivered directly to your home.
David Stern, the former NBA commissioner, has 20 investments but faces a challenging online sentiment, with only 6% positivity and a significant 37% negative sentiment, reflecting the complex legacy he left behind. Chris Paul follows with 19 investments and a moderate 9% positive sentiment against a 17% negative sentiment.
Stephen Curry, one of the league’s most beloved players, has made 16 investments, maintaining an 11% positive sentiment and 11% negative sentiment. His latest investment, made in April 2023, was in a company called Super.com, which included both series C and debt financing investments.
Michael Jordan, the legendary player and business mogul, has 12 investments with a commendable 13% positive sentiment. The star’s latest investments include Metaplex Studio, which provides the core infrastructure for NFTs. Its platform generates $3.7 billion+ in GMV and generates $1 billion+ in revenue for creators.
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