Is Cristiano Ronaldo a marketing opportunity for Al Nassr?

Portuguese superstar Cristiano Ronaldo arrived in Riyadh ahead of his grand unveiling before thousands of fans at Saudi Arabia's Al Nassr club

Portuguese football legend Cristiano Ronaldo touched down in Saudi Arabia to join Al Nassr FC, following a deal reportedly worth more than $200 million per year.

The 37-year-old five-times Ballon d’Or winner, among many other achievements, is an important marketing opportunity for Al Nassr, reports Arab News, pointing out to Ronaldo’s 500 million Instagram followers.

Cristiano Ronaldo is one of the biggest stars of this generation, and playing at AL- Nassr is bound to have a game-changing impact on the Saudi League. We hear that AL- Nassr gained over 5 million followers on Instagram after Ronaldo’s signing.

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His move to Saudi is garnering a lot of attention in the League and football enthusiasts such as myself look forward to traveling to Riyadh to see this icon on the pitch. We’re aware of how Saudi Arabia aims to establish itself as a global sports hub and imagine having CR7 on their side to be the face of Saudi football. CR7 will continue to inspire and motivate aspiring footballers, especially in the region, and help take football to a whole new level in the Middle East.

The Portuguese soccer star was presented with flowers after arriving at the airport with his partner, Georgina Rodriguez. Ronaldo, a five-time winner of the Ballon d’Or, touched down in the capital late on Monday, Al Ekhbariya state-run TV reported, and is staying at a luxury hotel with his entourage.

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“He brought a big team of assistants and even a private security firm,” an official told AFP. Ronaldo left Manchester United under a cloud after slamming the club in a TV interview.

He will appear at Al Nassr’s 25,000-capacity Mrsool Park in Riyadh at 7pm on Tuesday, officials said.

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