The English Premier League has formed an official partnership with Indian film actor Ranveer Singh.
In this ambassadorial role, he will be working to support the League’s community initiatives across India, promote fan events and share his passion for the game. This partnership builds on the Premier League’s existing commitment to fans and development of the game in India. The League recently hosted an international fan park in Bengaluru, which saw more than 20,000 Indian fans engage with clubs and activities.
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The Premier League is committed to supporting the development of the game at both a grassroots and elite level in India and has been running the international community programme Premier Skills there since 2007. Premier Skills is a global coaching and referee development programme which uses football as a tool to engage and develop the skills of young people.
❤️ @Arsenal @premierleague pic.twitter.com/Fh9lcazjwL
— Ranveer Singh (@RanveerOfficial) December 22, 2017
The programme is run in partnership with the British Council, the Sports Authority of India (SAI) and the Indian Super League (ISL). Since the programme’s inception a decade ago, Premier Skills projects have trained more than 1,000 local coaches and referees while reaching more than 78,000 young people in the country.
To celebrate the start of the partnership, Singh will attend the Arsenal versus Liverpool match. Richard Masters, Premier League Managing Director, said: “Ranveer Singh is a passionate Premier League supporter who connects with fans across India and the world.
Extremely proud to be the first official brand ambassador of the @premierleague in India ⚽️ Game on ! pic.twitter.com/TdY0XOPTi1
— Ranveer Singh (@RanveerOfficial) December 22, 2017
“We look forward to working with Ranveer to encourage football fans in India to play, coach, referee and support the game.” Singh said, “It is an honour to take on an ambassadorial role with the Premier League. I look forward to sharing my passion for football and hope that I can help develop and grow the fan base for the sport in India.”
This partnership with Singh will also strengthen the relationship between the Premier League and the ISL which was first formalized in 2014, when a mutual cooperation agreement between the two was signed.
